How to create competitive advantage with a credit card?

(Petrol)

FEBRUARY 2005, Petrol service stations – state-wide

Petrol, the leading Slovenian energy company, is faced with the arrival of the first service stations of competitive energy companies. One of the ways to maintain the leading position on the market is to introduce the fuel dispenser payment system, a possibility provided at the time by no other service station in Slovenia.

HAL SUGGESTS

A practical and responsive user interface which would enable national or international customers to pay for the fuel with different means of payment, while guaranteeing the company the stability, safety, and legality of executed payments.

VISION

We will support the client best by developing a simple payment process, an intuitively comprehensible and properly functioning payment environment. A ready-to-use touch-screen will be placed directly on the fuel dispenser.

A YEAR AND TWO MONTHS LATER …

… at all major Petrol service stations it is now possible to pay for the fuel at the fuel dispensers themselves, with no complications whatsoever.