What is the magic word that sells a house?

(Riko hiše)

OCTOBER 2004, headquarters of the internationally renowned manufacturer of prefabricated wooden houses

Riko houses, an internationally-oriented company, decides for the first time to advertise on the web.

HAL SUGGESTS

The campaign should increase the number of visits to riko.com by individuals searching for web information on prefabricated wooden houses, namely, by increasing the response of internet users and decreasing the share of random visitors to the site.

VISION

We will find and communicate the right keywords and phrases, the ones that attract the greatest attention of the right people. To ensure that the selected words are truly the right ones we will verify them by running a Google Adwords test campaign. On the basis of this test campaign, we will then prepare thematically focused word ads in five languages, with each of them containing the verified keywords.

A YEAR AND TWO MONTHS LATER …

riko_graf_eng

… during the campaign, which was carried out in five languages on several EU markets, the number of visits to the site increased five times.